George Schlatter is an American television producer and director, best known for Rowan & Martin’s Laugh-In and founder of the American Comedy Awards.
For his work on television, Schlatter has a star on the Hollywood Walk of Fame at 7030 Hollywood Blvd.
Schlatter was born in Birmingham, Alabama, USA and raised in Missouri. As a teenager Schlatter sang for two seasons with the St. Louis Municipal Opera, where his mother also performed. He attended Pepperdine University in Los Angeles, California.
He was a Hollywood agent in the band and act department of MCA Records. After several years, he left to become general manager at the Sunset Strip nightclub Ciro’s. The comedy team of Dan Rowan and Dick Martin performed there. In the early 1960s, following a short stint in Las Vegas, he started producing variety series and specials for television. Between 1964 and 1970, he oversaw the annual telecast of the Grammy Awards. In 1968, he formed George Schlatter Productions, noted for Rowan and Martin’s Laugh In on NBC.