Robert William "Bob" Barker is an American former television game show host. He is best known for hosting CBS's The Price Is Right from 1972 to 2007, making it the longest-running daytime game show in North American television history, and for hosting Truth or Consequences from 1956 to 1975. After holding the "Price is Right" job for 35 years and being in television for 50 years, Barker retired in June 2007.
Barker has been a long-time supporter of animal rights, and of animal-rights activism, including groups such as the United Activists for Animal Rights and the Sea Shepherd Conservation Society.
Barker was born in Darrington, Washington, and spent most of his youth on the Rosebud Indian Reservation in South Dakota. His mother, Matilda Valandra, was a school teacher; his father, Byron John Barker, was the foreman on the electrical high line through the state of Washington. He is one-eighth Native American. While in Washington, his father fell from a tower and sustained an injury which resulted in his death in 1929. Barker has a half-brother, Kent Valandra, from Matilda's subsequent re-marriage. In 1931, the family moved to Springfield, Missouri, where Barker graduated from Central High School in 1941.
Barker attended Drury College in Springfield, on a basketball scholarship. He was a member of the Epsilon Beta Chapter of Sigma Nu fraternity at Drury. His education was interrupted by World War II. Barker served in the Navy as a fighter pilot. However, the war ended before he was assigned to a seagoing squadron. After the war, he returned to Drury to finish his education, graduating summa cum laude with a degree in economics. While attending Drury, Barker worked his first "media job", at KTTS-FM Radio, in Springfield.